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Сhoose

Think,

Adapt, Evolve,

Create

MintFly Media

Think, Adapt,
Evolve, Create

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About Sofia

Versatile design leader with 15+ years of experience transforming complex business processes into intuitive user experiences across B2B, B2C, and enterprise platforms. Adept in full-cycle UX from user research to high-fidelity design systems. Known for data-driven design thinking, cross-functional collaboration, and driving measurable business outcomes.

Key Skills:
• Expert in creating user-centric designs, developing comprehensive design artifacts, and maintaining design systems.
• Excellent communicator, adept at presenting design decisions and advocating for user experience to stakeholders.
• Skilled in conducting rigorous user research to understand user needs and pain points, enabling the design of improved digital experiences.
• Effective collaborator, excelling in team discussions, integrating into product teams, and working with cross-functional teams.
• Proficient at representing the UX team in various projects and working independently with minimal oversight.

Founder
UX Design Lead,
Prototyping, Desktop/Tablet/Mobile
Illustration, Graphics, Development
B2B & B2C

Case Studies

NIKE Workspaces

 

  • As a Lead UI/UX Designer, I am responsible for all design aspects of Nike Operations Workspaces, enhancing order processing and communication between systems.
  • Redesigned internal tools to increase order speed-to-market, improve accuracy, and reduce exception handling.
  • Conducted usability testing, journey mapping, and persona research to identify friction and guide iteration.
  • Collaborated with product managers, business users, and engineers to define MVP scope and feature prioritization.
  • Redesigned internal tools to increase order speed-to-market, improve accuracy, and reduce exception handling.


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AMAZON’S Portals

  • Streamlined procurement processes by designing portals that improved visibility and automation. 
  • Built tools offering real-time visibility and automation, enabling centralized, touchless business processes.
  • Conducted user interviews and card sorting to identify core requirements and structure MVP deliverables.
  • Partnered with product and tech teams to align stakeholder expectations and project milestones.

With SC.os Production Schedule, I was able to evolve the service as a complete Production Scheduling solution addressing gaps in existing services. Today suppliers are able to use Production Schedule for getting a complete picture on incoming orders, production status of each order, as well as an inventory picture at different locations etc. 


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Accenture

 

  • Clients: MSA, Biogen, CVS, Bain Capital, and Verizon.
    Joined several large-scaled projects working with the Accenture team

  • Delivered UX prototypes and wireframes for enterprise clients within agile sprints.

  • Facilitated strategy and navigation architecture workshops with cross-functional stakeholders.

  • Partnered with research teams and other experts to find opportunities by integrating user insight into product strategy and design.

  • 15%-20% engagement growth on platforms delivered for Accenture, as result of analyzing feedback and conducting roundtables and presentations.

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Microsoft

  • Designed support tools across desktop, iOS, and Android platforms using Figma and usability insights.
  • Conducted research to refine navigation flows, improving user task efficiency and reducing error rates.
  • Implemented analytics tracking to assess design performance and optimize post-launch enhancements.
  • Skillfully crafted user journey maps and flows, playing a key role in visualizing and optimizing user interaction, ultimately improving overall user experience.
  • Joined numerous critique sessions delivering feedback to the UX team for various projects.
  • Demonstrating leadership and commitment to delivering top-quality work.

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AWARDS

New York – Harvey Communication Measurement Award, in recognition for advertising, which achieved outstanding readership response.

October Top Honors at MarCom Awards!

October “Gold Award” “The Retirement Re-Inspired” campaign.

February USB Marketing Employee Recognition “innovation winner” for iPhone, iPad, Blackberry Mobile App.

 

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