More
Сhoose

Think,

Adapt, Evolve,

Create

MintFly Media

Back to top

Think, Adapt,
Evolve, Create

Scroll down - Scroll down -

About Sofia

Versatile design leader with 15+ years of experience transforming complex business processes into intuitive user experiences across B2B, B2C, and enterprise platforms.

Key Skills:

  • Expert in creating user-centric designs in Figma, developing comprehensive design artifacts, and maintaining design systems.
  • Excellent communicator, adept at presenting design decisions and advocating for user experience to stakeholders.
  • Skilled in conducting rigorous user research to understand user needs and pain points, enabling the design of improved digital experiences.
  • Effective collaborator, excelling in team discussions, integrating into product teams, and working with cross-functional teams.
  • Proficient at representing the UX team in various projects and working independently with minimal oversight.
Founder
Lead UI/UX Designer
Prototyping, Desktop/Tablet/Mobile
Illustration, Graphics, Development
B2B, B2C & Enterprise Platforms

4 Design Principles
to follow

Contrast

The first principle, contrast, is all about how differences matter. This refers to having parts of your designs stick out from the rest to highlight their importance.

Repetition

Always keep aspects of your components consistent across multiple platforms, including the font and color palette of your website.

Alignment

Always consider how to position each element to create a cohesive piece of work that has a logical progression. This can help direct the viewer from point to point without making them feel confused.

Proximity

Items need to be connected in a manner that adds to the viewer's understanding of the piece. For example, the product, its name, and its price should be close together because those elements rely on each other.

Recent Case Studies

NIKE Operations Workspace

 

  • Responsible for all design aspects of Nike Operations Workspace, enhancing order processing and communication between systems.
  • Redesigned internal tools to increase order speed-to-market, improve accuracy, and reduce exception handling.
  • Conducted usability testing, journey mapping, and persona research to identify friction and guide iteration.
  • Collaborated with product managers, business users, and engineers to define MVP scope and feature prioritization.

    View More

AMAZON – Fulfillment Portals

  • Designed tools offering real-time visibility and automation, enabling centralized, touchless business processes.
  • Streamlined procurement processes by designing portals that improved visibility and automation. 
  • Conducted user interviews and card sorting to identify core requirements and structure MVP deliverables.
  • Partnered with product and tech teams to align stakeholder expectations and project milestones.

With SC.os Production Schedule, I was able to evolve the service as a complete Production Scheduling solution addressing gaps in existing services. Today suppliers are able to use Production Schedule for getting a complete picture on incoming orders, production status of each order, as well as an inventory picture at different locations etc. 


View More

Ingram Micro – Partner Reseller Site

 

  • Designed the new B2B site using Figma. Created new processes for our 25,000 partners in more than 30 countries. Helped channel partners to establish, expand, and grow their business by creating intuitive best of class user experiences.
  • Collaborated with customers, partners, peers, and stakeholders to understand opportunities and identify key customer experience.
  • Collected product & business requirements, defining the scope of work, creating user flows, wireframes in Sketch to communicate UX concepts. 
  • Customized the design for each country, being aware of cultural and regional differences and took steps to create a solution that is relevant and tailored to each market.
  • I focused on redefining the initial objective based on research findings to ensure that the solution I delivered met the needs of our target audience.

View More

Microsoft – Support Site

  • Designed support tools across desktop, iOS, and Android platforms using Figma and usability insights.
  • Conducted research to refine navigation flows, improving user task efficiency and reducing error rates.
  • Implemented analytics tracking to assess design performance and optimize post-launch enhancements.
  • Skillfully crafted user journey maps and flows, playing a key role in visualizing and optimizing user interaction, ultimately improving overall user experience.
  • Joined numerous critique sessions delivering feedback to the UX team for various projects.
  • Demonstrating leadership and commitment to delivering top-quality work.

View More

AWARDS

New York – Harvey Communication Measurement Award, in recognition for advertising, which achieved outstanding readership response.

October Top Honors at MarCom Awards!

October “Gold Award” “The Retirement Re-Inspired” campaign.

February USB Marketing Employee Recognition “innovation winner” for iPhone, iPad, Blackberry Mobile App.

© 2024 Mintfly Media. All Rights Reserved.

SOFIA [email protected]

 34525 Camino El Molino
Dana Point, CA. 92624

949-379-9852