About Sofia
Versatile design leader with 15+ years of experience transforming complex business processes into intuitive user experiences across B2B, B2C, and enterprise platforms. Adept in full-cycle UX from user research to high-fidelity design systems. Known for data-driven design thinking, cross-functional collaboration, and driving measurable business outcomes.
Key Skills:
• Expert in creating user-centric designs, developing comprehensive design artifacts, and maintaining design systems.
• Excellent communicator, adept at presenting design decisions and advocating for user experience to stakeholders.
• Skilled in conducting rigorous user research to understand user needs and pain points, enabling the design of improved digital experiences.
• Effective collaborator, excelling in team discussions, integrating into product teams, and working with cross-functional teams.
• Proficient at representing the UX team in various projects and working independently with minimal oversight.

UX Design Lead,
Prototyping, Desktop/Tablet/Mobile
Illustration, Graphics, Development
B2B & B2C
